For a long time, the curricula of employee training modules have been for the most part been limited to lectures and digital boards that often failed to capture the imagination of new employees and keep them engaged. Things have changed for the better with advancements in video production and employee training has benefitted immensely from this change becoming a more enjoyable audiovisual experience with high-quality content.
It has been widely observed that employees tend to retain way more information than they normally do from conventional training modules through audiovisual content. Unlike still images, text files, or advertisements, audiovisual content has a way of capturing the interest of employees easily. Perhaps this is why educators today are taking the video tutorial route of educating when designing course content.
Despite this supreme possibility, video learning has not been embraced with open arms by the training and development departments of most organizations. These companies are more willing to conduct physical training in the classroom rather than invest in the development of technologies that can lead to the availability of on-demand training. Various factors can be attributed to this aversion for this new and innovative method of training, however for the most part it can be attributed to complacency.
In most cases, companies don't feel very comfortable investing in new technologies because they feel a lot more confident with the conventional (often painstaking and slow) way of doing things. Companies that don't have a general aversion for trying new things and adopting novel technologies don't realize how much they can boost their ROI by investing in video learning programs to better enlighten, equip, and onboard their employees.
Detailed below are all the reasons why video training modules for employees (both new and old) are so much more effective than conventional training methods.
As with most new ventures, it can be pretty terrifying stepping into a new work environment. This is especially so for freshers who haven't had any work experience in the past. Employees step into a whole new setting and have to acclimate to new faces and new ways of working. Whether it's sweaty handshakes, misspelling coworker names, or having to figure out all the roles and responsibilities from a bird's eye view, the first few days in the office are filled with nightmares. This is exactly where video lessons are a great integration tool. A proper onboarding exercise can help employees see themselves as an integral part of the organization so that they can contribute immensely to adding value to the organization. Well-executed onboarding videos ensure a similar experience for all new employees, which is almost impossible in a traditional employee training module, in which case, the trainer ends up drawing more attention to a particular group while the others are neglected. Other factors such as the number of people in the room and the time of day can likewise have a huge effect on the quality of classroom training. It all becomes easier in the case of video training where a new employee simply has to press the play button. They can also come back to the video for more information whenever they encounter tactical difficulties, at any point of time.
Exemplary employee onboarding videos are those that convey the entire message in a short and crisp manner. It doesn't matter if the tone remains a little information as long as the employees feel motivated and inspired to do their best, at the end of the session. Organizations can educate their employees on everything from normal work culture to evaluation methods using appealing animation and dynamic graphics. A carefully thought-out and well-produced onboarding video can also be very valuable in helping brands to retain employees and protect the organization from incurring losses as a result of losing employees frequently after investing in their training. Over time, these difficulties can add up to major losses.
An organization filled with employees who are all on the same page and have knowledge about every one of its products or services in detail can truly function to its fullest potential, achieving all or most of its business goals with ease. Video training can impart adequate knowledge to employees and keep them informed of the latest developments so that they can serve customers in the best possible way. The requirement of training and developing employees through video tutorials becomes all the more necessary in the case of sales staff. They need to have full confidence in a product and be aware of all the nitty-gritty details, to be able to properly sell it to customers. Having employees watch video tutorials consistently can help jog their memory so they don't end up getting confused in the long run.
Workplaces are often a mix of introverted and extroverted employees and so it becomes imperative to establish healthy cooperation through the use of interactive video tutorials. So, rather than browsing the entire video, employees can simply click on the part that is relevant to their particular job to learn more.
Video onboarding systems are definitely the go-to for companies looking to make their training modules more effective and derive better results. This, however, doesn't mean that organizations should entirely get rid of onboarding & training dashboards that they were using all along. Instead, using onboarding and training videos in conjunction with their existing dashboards offers them the capacity to track and analyze the fruits that these new training methods are bearing for them. How? By equipping their dashboards with analytics features, companies can keep tabs on metrics such as 'minutes viewed', 'replays', 'stoppage time stamps' 'dropout timestamps', and various other metrics. This not only serves in tracking results but also refining videos to reduce dropout rates. Additionally, they can also make use of such data to help them take the last call when it comes to promotions, as it now becomes clear who needs more training and who is fit for a particular job.
Good management is one of the prerequisites for business success. That's why even managers and other executive-level employees can benefit greatly from specially designed video training modules. Besides being inexpensive, these tutorials can also be used whenever needed, as they break down complex principles into easily digestible chunks. Stellar graphics paired with engaging narration helps employees to remember new information for longer and also understand this information better. The retention power of employees has been shown to improve drastically when knowledge-sharing is coupled with appropriate visual content in the form of an engaging video.
Each employee may not be able to physically attend all meetings due to unforeseen circumstances or other commitments. In such a case, video tutorials can come to the rescue as employees can refer to them in their free time. This ensures that no employee misses the information that was shared during these meetings, keeping the entire workforce on the same track and working as a completely cohesive unit with no one falling behind. Even a single employee that isn't up-to-date with what's happening can cause the entire department to fall behind on its targets. Business meetings can also be recorded so that employees can refer to them anytime they need to refreshen the memories about certain points and decisions. Employees can access it whenever needed to re-acclimate with the ideas that were conceived during the meeting in case they began having doubts and needed some reassurance for exactly why they need to do what they were told to.
Videos can have a greater impact on people by bringing about a drastic change in emotions as well as in their thought process. Educating employees about compliance issues, emergency procedures and sexual harassment becomes easier and less complex when using videos to do. Videos allow for employees to put themselves in the shoes of marginalized or mistreated colleagues much more effectively than through conventional employee onboarding and training mechanisms.
Everyone from mid-sized organizations to large corporations that are open-minded enough to explore employee onboarding & training videos are beginning to observe tremendous results. By saving on precious time and costs, they are able to focus their resources on tasks that require more attention. Employee onboarding and training videos have made all this a possibility by offering companies a great alternative to expensive and painstaking methods of conventional employee training programs.
It is high time that more companies begin opening themselves up to the massive possibilities offered by video learning and save a ton on the costs incurred through their current training & onboarding systems that are slowly but surely going obsolete.
Reach out to us at Massive Animations right away, if you'd like to have an entire series of onboarding and training video modules designed and produced for your organization. With decades of collective expertise in animation, cinematography, scripting, and video production, we can create highly captivating and engaging employee onboarding and training videos that will make onboarding new employees a breeze!