Is Your Present Internet Marketing Strategy Proving To Be Ineffective?

As far as internet marketing goes, there are a number of standard tools that can be made use of to improve conversion rates.
Ace digital marketers know how crucial a beautiful website is to giving people the best first impression of their business or blog. They also know how important copywriting and headline writing excellence is to sharing clear and compelling messages. And finally, they know how important testimonials are for building credibility.
All of these elements work together to increase conversion rates and sell more products and services.
But are these the only tools brands can use to increase conversion rates? Or is there an even more potent option to be considered?

Are Explainer Videos The Right Alternative For Your Brand?

In 2007, a company called 'Common Craft' created and published an explainer video called Twitter in plain English. The goal of the videos was for their audience to understand exactly what Twitter was and how it worked. They used simple graphics and words to tell their story. The video was a hit and garnered nearly ten millon views. Its creation marked the beginning of the explanatory video era.
Explainer videos can help any business looking to grow and build a solid customer base. They help explain who the people behind a brand are, what they offer, and what they stand for, thereby also promoting their business at the same time. It's a great way to reach the audience a brand has already managed to garner, and it's an even better way for a new brand to gain its own following.
With the sheer amount of time that people spend on YouTube each day, there's no doubt that video is a really pivotal form of communication. Almost everything and everyone in our modern world has some sort of a presence online, and explainer videos give brands a seat at the table in the ever-growing online community.
There's no denying that explainer videos are an investment in the future of a business. As more and more people begin watching videos online, a brand's investment will help them reach customers through one of the most appealing communication mediums known to man, a vital tool to attract customers in the long-term.
Explainer videos are becoming a bigger part of every company's marketing checklist. They've proven themselves capable of -
● generating leads,
● boosting conversions, and
● increasing sales
Is your brand prepared to join the ranks of companies investing in their future by involving an explainer into your marketing mix?

What Makes Explainer Videos Effective?

When addressing the question of whether explainer videos work or not, it is important to first talk about the psychology of audio and visuals working together in a consolidated message.
Research has shown that on average there is a remarkable increase in understanding and application of material when the auditory and visual senses are stimulated compared to just the auditory senses.
What this signifies is that the most effective means to get your brand's message across is through video. Simply put, humans are wired to respond to video messaging. There are three things to consider about the human psyche -

● Uncomplicated Stories Work Wonders

Human memories can only process so much information at once. Overwhelming people with too much detail leads to confusion and confusing presentations are quickly forgotten. This is one of the reasons why simple and concise explanations work at getting your brand's message across better. The brain can only focus on bite-sized information and retain it throughout the visualization process.

● The Retention Capacity Of Audiences Do Matter

While the human brain's working memory is rather limited, prior knowledge and stored memories influence a viewer's ability to understand the content featured in a video. Explainer videos are dependent heavily on metaphors to build on a viewer's past experience and knowledge. Connecting products and services to things consumers already know goes a long way to building understanding and trust in your business.

● Audio & Video Are A Potent Combination

Audio and video pack a punch that creates a lasting impression on the human brain. Research shows that, on average, people gain considerably better understanding of the information provided when the explaining medium combines visuals with audio. Studies also show that people retain much more information when the auditory and visual senses are stimulated simultaneously.

● Targeted Customer Approach

Explainer videos can also be optimally adapted to the respective target audience of a brand, this applies to both content and communication channels. Whether on a web page, on Instagram, Linkedin, Facebook or a marketing newsletter, there are numerous possibilities that can result in a higher level of engagement on all platforms. Even at in-person events, explainer videos can prove to turn otherwise ordinary product presentations into interesting ones that have audiences engaged throughout.
Gaining all these advantages with a single video that can also be under two min can be quite tempting for brands. Before proceeding to partner with us for your next explainer video, we suggest you get to know about the explainer video production process.

Our Refined Production Process Is What Helps Us Offer The Best Explainer Video Services In India

Another Reason Why We’re Considered One Of The Best Explainer Video Production Companies In India Is The Variety Of Services We Offer

The Various Industries We Cater To At Our Animated Explainer Video Production Services Company In India

We’re One Of The Top Explainer Video Companies In India Because Our Videos Do What They’re Meant To Do

What's Our Secret To Being The Best Explainer Video Production Company In India? We'll Tell You!

Script Writing Simplicity

The dialogue is generally written at a seventh through ninth grade reading level.

The Different Purposes We Create Explainer Videos For At Our Explainer Video Animation Services Agency